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ART Affordable Housing Finance Home Loans Made Easy!

ART Affordable Housing Finance Home Loans Made Easy!

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Arvind Hali,MD & CEO

Arvind Hali

MD & CEO

A digitally first mortgage organization that works on long term alliances for mutually benefitting relationships with all the stakeholders driven by technology is what aptly describes Gurgaon based ART Affordable Housing Finance (AAHF). Registered with the National Housing Bank (NHB), AAHF is known to offer a suite of innovative and flexible home loan products to enable purchase, construction, extension and repair of dwelling units with a focus on affordable segment.

The company also provide Loan Against Residential Property, Commercial property, with a clear focus on thin file clients and under-served sections of the society. “Time is not far away when home loan will be a technology product with finance being an output service and when home loan will be delivered in a day! We are striving towards making home loan a fully digital product riding on technology throughout the stages of Customer Sourcing, Customer Verification, Application Documents, Documents Verification, Credit Assessment, Intelligent Credit Decision riding on Artificial Intelligence & Machine Learning, Property Verification, Disbursal and Collection. We are creating Digitisation of Documents, Processes and
Decision Making,”informs Arvind Hali, CEO.

At present, team AAHF’s focus is on creating a portfolio eligible of Government Subsidy to the customers as well as getting themselves refinance from NHB. In fact, Arvind says, “We are sincerely hoping to be a paper less, intelligence based, technology driven home loan technology company to create the 'Halo Effect' in the industry - A HoLoTech!

Poised to be a digitised organization that leads to saving time and cost for the customer apart from a hassle-free experience, AAHF provides real time customer application where in they themselves fill customer application on their behalf. “We do not ask the customer to provide us photocopies of their documents - instead we take pictures saving cost and effort. Not only this,we inform them at every step of the loan application,” mentions Arvind.

In a nutshell, the company assists customers who do not have formal/ documented income by assessing their income basis and advise them about the suitable loans to avoid debt trap. They maintain a flexible approach towards customer property selection by doing legal & technical scrutiny of their properties."We work towards Insurance Inclusion of the under not insured customer segment by providing them an
option to insure their lives to the tune of the loan amount. We are aiming at digitising overall experience of the customer enabled by end to end digitization with use of e-KYC, e-Sign and digitised documentation process along-with automated decision making involving use scorecards based on traditional & non-traditional data analysis,” adds Arvind.

The Journey - The Past & The Present
The focus of AAHF was on premium housing with big ticket sizes during the initial learning curve. Building a company from scratch from less than 10 employees to a well-defined team was the priority. Of course, there were challenges which a typical startup faces any day, but the decision to move into Affordable Housing in Q2, FY-17 changed the entire functioning of AAHF.

“We had merely 2 branches just a year & half ago when we forayed into affordable housing and now we are 40+ locations comprising of 30 physical branches and over 10 virtual branches. These virtual branches help us with a quick extended reach with lowest Risk & OpEx equation while providing enough room to lay a physical branch when needed in future. Also, our valued team has grown from 100 to 300+ in a span of a year,” Arvind speaks enthusiastically.

At present,team AAHF's focus is on creating a portfolio eligible of Government Subsidy to the customers as well as getting themselves refinance from NHB. In fact, Arvind says, "We are sincerely hoping to be a paper less, intelligence based, technology driven home loan technology company to create the ‘Halo Effect’ in the industry – A HoLoTech!