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Rightfunds: Disciplined Investing!

Rightfunds: Disciplined Investing!

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Vasudev Gupta,Founder & CEO

Vasudev Gupta

Founder & CEO

Chennai based Rightfunds.com believes Knowledge, Dynamism & Integrity are the cornerstones of their existence. The brainchild of Vasudev Gupta, Rightfunds came into existence with a simple thought of providing the investors maximum tax-free returns that beat the market and other standard saving instruments such as FD's and Savings bank accounts. Having successfully handled various positions in his family business and a brief working stint outside, Gupta forayed into the Fintech sector with Rightfunds.com. He holds a Master’s of Science degree in Entrepreneurship, Innovation & Management from Imperial College London and a Bachelor’s degree in Engineering from the University of Nottingham.

“I had seen individual agents sell mutual funds/insurance products door to door. Having bought some funds through an agent I soon realized what a versatile product mutual funds were. Some quick market research said that mutual fund penetration in India stood at roughly 4 percent as against the west. I knew there was a gap to be filled, and it could only be effectively catered to by leveraging upon technology as
a means to disburse the service. Thus, Rightfunds,”informs Gupta.

Rightfunds offer Equity, Debt, Balanced and Tax saving mutual fund schemes to choose from based on individual’s investment horizon and tolerance for risk


Team Right funds consists of Research analysts, Software developers, UI/UX designers, Operations specialists and sales executives. They constantly look at ways to do things better and further encourages cross-functional training outside one’s own department to foster creativity and understand & appreciate each other's work.

The platform offers Equity, Debt, Balanced and Tax saving mutual fund schemes to choose from based on individual’s investment horizon and tolerance for risk.Coupling technology with distribution of financial services has given them the unprecedented opportunity to service small investments. “Investments can be anywhere between Rs.5000 to a few crores each month. There is no right time or age to begin investing, the sooner the better. Our target market is young working professionals,” he mentions.

Rightly serving the need of Global Investors!
Building portfolios for an investor based on his or her appetite for risk, the platform offers a fairly simple signup procedure at the website and an
account can be created within minutes. If an individual is KYC (Know Your Customer) compliant as required by the Securities Exchange Board of India, he may begin investing immediately. If not the E-kyc procedure could be completed online via a webcam. Once the procedure is complete, he gets to choose from a list of portfolios based on his time horizon and tolerance for risk. “The orders are placed on our platform which we route to the Bombay Stock Exchange where they are executed. The withdrawals can once again be made through the website and the money is credited back to the individuals account in a matter of 3 days,” he speaks.

The backend of the platform is fully integrated with Bombay stock exchange’s Star MF which gives makes easy for them to handle orders in real time with minimal operational setup rather than batching up orders and sending them once or twice a day for execution. This not only ensures a quick turnaround time for our customers but also minimizes chances of human error.

Mutual funds are an often misunderstood product. Hence, the goal of the platform clearly is to create awareness and provide great returns to investors who do not have the time or expertise to manage their own investment portfolios. “We hope to do so in a simplistic, transparent and consistent manner in order to create value. We will also eventually be looking at bringing in foreign investments especially from countries where term deposits yield very low returns,” he concludes.